REQUEST FOR PROPOSAL

BRAND CREATIVE & LAUNCH ASSETS

TRP NOW, INC.

Venue Management Partner for Clayton County Public Schools

THE NEW ARENA – CLAYTON COUNTY

LOCATION: MORROW, GEORGIA – 8,000 SEAT ARENA

Updated Timeline

NEW Submission Deadline: Monday, November 10, 2025, 5:00 PM EST

Finalist Notifications: By End of Day, Thursday, November 13, 2025

SUMMARY AND BACKGROUND

TRP NOW seeks a qualified creative agency to develop the complete brand identity and launch marketing assets for an 8,000-seat arena in Clayton County, Georgia.

Formed in 1996, TRP NOW, Inc. has become a prominent provider of entertainment and event services in Detroit. In 2025, TRP NOW, Inc. was awarded the contract to manage and operate the 8,000-seat Clayton County Schools Arena. Having served hundreds of thousands of people through our events, it is crucial to partner with an agency that can effectively illuminate our brand, given the scope of our operations and the vast number of individuals we reach.

SCOPE OF WORK

Phase 1: Brand Identity (Nov 21 – Dec 31, 2025)

• Complete visual identity system (logos, colors, typography, graphic elements)
• Brand guidelines manual (75-100 pages)
• Brand asset library (50+ logo variations, icons, templates)
• Co-branding guidelines for partners

Phase 2: Launch Campaign Creative (Dec 1, 2025 – Feb 14, 2026)

• Digital assets: Social media graphics, website hero images, email templates, digital ads
• Video content: Brand film (60-90 sec), venue tour, event promo templates
• LED/Arena displays: Scoreboard graphics, ring of honor content, stage screen templates
• Print collateral: Event posters, flyers, programs, signage designs
• Template library: 50+ reusable templates for ongoing marketing

Phase 3: Website & Mobile App Setup (Dec 2025 – Jan 2026)

• Initial website build and design
• Mobile app initial setup
• Integration with CRM and ticketing systems (Note: ongoing maintenance costs are TRP’s responsibility)

KEY DELIVERABLES

• 200+ launch assets across all channels (digital, print, video, LED)
• 50+ reusable templates for ongoing event marketing
• Comprehensive brand guidelines with full asset library
• Website and mobile app ready for February 2026 launch

Core Deliverables:

• Primary logo and wordmark (multiple variations: full, stacked, icon, lockup)
• Secondary marks and badges (Discovery Center, educational programs, events)
• Color palette (primary, secondary, accent, gradients)
• Typography system (headlines, body, display, digital)

Logo Variations Required:

• Full color / reversed / black & white / grayscale
• Horizontal / vertical / stacked layouts
• Co-branded lockups (TRP, CCPS, Delta/JA, naming rights partner)
• Arena-specific vs. Discovery Center vs. College & Career Academy
• Social media profile/avatar versions
• Favicon and app icon
• Clear space and minimum size specifications

VENDOR REQUIREMENTS

• Full-service creative agency with in-house design, video, motion graphics capabilities
• Brand identity development experience (3-5 projects minimum)
• Entertainment, sports, or venue industry experience (3-5 years)
• LED display and arena graphics experience
• Website and mobile app development capabilities
• Atlanta-based or strong Atlanta presence for on-site work

PRICING STRUCTURE

Provide separate pricing for:

• Phase 1: Brand Identity & Design System (one-time fee)
• Phase 2: Launch Campaign Creative (one-time fee)
• Phase 3: Website & App Setup (one-time fee)
• Optional: Ongoing creative support (monthly retainer if applicable)
• Expenses: Stock assets, travel beyond Atlanta metro

PROPOSAL REQUIREMENTS

Submit as single PDF including:

• Agency overview and team
• 3-5 relevant case studies with results
• Proposed approach and timeline
• Portfolio samples
• Detailed pricing breakdown
• 3 client references

EVALUATION CRITERIA (100 POINTS)

• Relevant Experience & Portfolio (30 points): Entertainment/venue work, quality of samples
• Creative Capabilities (25 points): Brand identity, video, motion graphics, LED displays
• Team & Capacity (20 points): Dedicated team, Atlanta presence, scalability
• Strategic Approach (15 points): Methodology, timeline, innovation
• Pricing & Value (10 points): Total cost, transparency, flexibility

KEY TERMS

• Contract Term: Initial project through February 2026 + optional ongoing retainer
• Intellectual Property: TRP NOW, Inc. will own all work products.
• Insurance: $2M general liability, $1M professional liability required
• Exclusions: Printing/fabrication, signage installation, ongoing hosting/maintenance

ADDITIONAL INFORMATION

• Pre-bid site visits may be arranged upon request. Please request a site visit via email at rfpresponses@trpnow.com
• TRP Now, Inc. reserves the right to reject any or all proposals, negotiate terms, and award the contract deemed most advantageous to the organization^.
• Proposals must be submitted in PDF format to the email address provided by Friday, October 31, 2025.

Please send Questions/Inquiries/Proposals to TRP Now, Inc. c/o Rashid Mausi, Chief Data & Integration Officer at rfpresponses@trpnow.com cc:Rashid@trpnow.com

Download Below:

• REQUEST FOR PROPOSAL – Brand Creative & Launch Assets

• (RFP) Vendors Submission Instructions