REQUEST FOR PROPOSAL

SPONSORSHIP SALES & BRAND INTEGRATION SERVICES

TRP NOW, INC.

Venue Management Partner for Clayton County Public Schools

THE NEW ARENA – CLAYTON COUNTY

LOCATION: MORROW, GEORGIA – 8,000 SEAT ARENA

Updated Timeline

NEW Submission Deadline: Monday, November 10, 2025, 5:00 PM EST

Finalist Notifications: By End of Day, Thursday, November 13, 2025

SUMMARY AND BACKGROUD

TRP NOW, Inc. seeks a qualified sponsorship sales agency to secure naming rights and develop comprehensive brand partnerships for a new 8,000-seat multi-purpose arena facility in Clayton County, Georgia. The selected partner will work directly under the Chief Data & Integration Officer (CDIO) and collaborate with venue operator TRP NOW, Inc.

Formed in 1996, TRP NOW, Inc. has become a prominent provider of entertainment and event services in Detroit. In 2025, TRP NOW, Inc. was awarded the contract to manage and operate the 8,000-seat Clayton County Schools Arena. Given the extensive reach of our operations, engaging hundreds of thousands of people through our events, it is essential to partner with an agency capable of effectively securing sponsorships and enhancing our brand visibility.

SCOPE OF SERVICES

Primary Deliverables

• Naming Rights Campaign: Lead identification, outreach, negotiation support, and deal structuring

• Sponsorship Asset Development: Create compelling partnership packages and sales materials
• Partner Prospecting & Sales: Identify and close brand partnership opportunities across all asset categories
• Brand Integration Strategy: Ensure seamless sponsor activation and ROI delivery

Brand Partnership Opportunities

Including but not limited to:

• Naming Rights (Priority Asset)
• Official Auto/Transportation Partner
• Rooftop Terrace
• Event Lawn
• Premium Suites
• Concessions
• Scoreboard LED
• Sporting Event Floors
• Ribbon of Honor LED
• Official Hotel Partner
• Hospitality Spaces
• Marquee LED (I-75 visible premium placement)

COMPENSATION STRUCTURE

• Monthly Retainer – Propose your most reasonable amount
• Commission – Propose any options that are viable for you
• Payment Terms – Propose a schedule that is preferred

REQUIRED QUALIFICATIONS

• Proven track record in sports/entertainment venue sponsorship sales
• Experience securing naming rights for facilities (minimum $5M+ deals preferred)
• Established relationships with national and regional brands
• Arena/stadium partnership portfolio with documented results
• References from similar public facility or entertainment venue projects
• Atlanta market knowledge preferred

SUBMISSION REQUIREMENTS

• Company Overview – History, leadership, expertise
• Relevant Experience – Case studies with deal values, timelines, and outcomes
• Proposed Approach – Naming rights strategy and partner identification methodology
• Team Qualifications – Key personnel bios and dedicated resources
• Fee Structure – Retainer and commission breakdown with justification
• References – Minimum 3 contacts from comparable projects
• Conflict of Interest Disclosure – Any competing relationships

EVALUATION CRITERIA

KEY TERMS

• TRP NOW, Inc. reserves right to reject any/all proposals
• No reimbursement for proposal preparation costs
• Selected firm subject to background checks and contract negotiations
• Compliance with TRP Now, Inc. procurement policies required
• Insurance Requirements: General Liability ($2M), Professional Liability ($1M)
• All work product and sponsor contacts become property of TRP NOW, Inc.
• Confidentiality and non-disclosure agreement required
• Vendor must disclose any conflicts of interest

ADDITIONAL INFORMATION

• Pre-bid site visits may be arranged upon request. Please request a site visit via email at rfpresponses@trpnow.com
• TRP NOW, Inc. reserves the right to reject any or all proposals, negotiate terms, and award the contract deemed most advantageous to the organization^.
• Proposals must be submitted in PDF format to the email address provided by Friday, October 31, 2025 – 5:00 PM EST

Please send Questions/Inquiries/Proposals to TRP NOW, Inc. c/o Rashid Mausi, Chief Data & Integration Officer at rfpresponses@trpnow.com cc:Rashid@trpnow.com

Download Below:

• REQUEST FOR PROPOSAL – Sponsorship Sales & Brand Integration Services

• (RFP) Vendors Submission Instructions